Founded in 2009 in Liège, EPIC is an independent digital creative agency with 27 employees, specialising in the design of bespoke interactive experiences. Although the agency has long maintained a degree of discretion in the media, it decided in 2025 to make its voice heard by collaborating with the brand Red Bull on an advergaming project, a field of expertise for EPIC.

Nonante Cinq orchestrated a public relations campaign around this collaboration, highlighting the innovation that EPIC brings to the sector with its video games designed for brands. This initiative captured the attention of the media, and renowned publications such as L'Echo, Trends-Tendances, La Libre and Le Soir quickly relayed the information, interviewing the founders of EPIC about their vision and projects.

This campaign not only strengthened the awareness of EPIC, but also demonstrated the impactful potential of advergaming in brand communication. By leveraging their expertise, EPIC proved that playing can be a serious way to engage consumers, thereby consolidating its position in the market.