Gong cha is the global leader in bubble tea, the iconic Taiwanese drink that has exploded in popularity in recent years. Under the leadership of Adlane Draou (Mad Vision Group), the brand was launched in Belgium (Brussels, Liège, Namur, Mons, Antwerp, Charleroi) and quickly made headlines from its very first openings. Today, Gong cha continues to grow steadily, backed by its strong reputation and the excitement surrounding its high-quality teas.

In addition to our work on Adlane’s personal branding, we are responsible for Gong cha’s media visibility in Belgium. So far, we’ve secured nearly 50 media features across 30 different outlets, in both French- and Dutch-speaking media (including Het Laatste Nieuws, Gazet van Antwerpen, BRUZZ, and Het Nieuwsblad).

We also landed coverage on RTL’s evening news and a feature in “Coûte que coûte”, both of which gave the brand significant exposure.