Les Ardentes is the legendary music festival held every early July in Liège. Originally focused on electro and rock, it gradually opened up to all genres before becoming primarily a festival dedicated to hip-hop and urban music. It attracts between 200,000 and 220,000 festival-goers each year.

As you know, we LOVE music. So we were thrilled to start working on their public relations to announce, through a bold campaign, one of the headliners for 2025 : none other than French superstar David Guetta. Known for delivering highly polished shows on the world’s biggest stages, there’s no doubt he will electrify Les Ardentes' audience on July 3rd.

The result of this announcement? An effective campaign that generated nearly 30 media hits in just a few hours, including coverage from Konbini, RTBF, Sudinfo, Fun Radio, Tarmac, Moustique, Le Soir, La Libre, and more.