Siré Kaba is the founder of Erratum Fashion, a Belgian ethical and responsible fashion brand, renowned for its locally made creations that respect social and environmental standards. Her pieces notably attracted public attention when they were worn by Princess Delphine of Saxe-Coburg Gotha. Also active in the arts, she co-conceived, together with Mohammed-Amine Dadda, the free exhibition 'La carte n'est pas le territoire', presented during the exceptional reopening of the MIMA in Molenbeek.

Erratum Fashion is a Belgian fashion brand founded in 2016 by Siré Kaba, a Brussels-based designer born in Guinea, with the vision of creating ready-to-wear clothing and accessories using African-inspired fabrics with a Made-in-Belgium design.

Erratum Fashion’s creations are manufactured in Belgium, in accordance with ethical and social standards. Her pieces notably drew attention when they were worn by Princess Delphine of Saxe-Coburg Gotha.

We highlighted Siré’s work as a designer through a targeted public relations campaign.

The MIMA has exceptionally reopened its doors in Molenbeek to host 'La carte n’est pas le territoire', a free exhibition conceived by Siré Kaba and Mohammed-Amine Dadda. The event brings together around forty works, from photographs to textiles, including design objects and participatory installations, all born from intercultural and intergenerational collaborations.

The organisers turned to our agency to secure national media visibility for the exhibition. The objectives were clear: to attract a wide audience, to highlight the MIMA’s exceptional reopening, and to position the project within the broader themes of social cohesion and contemporary creation.

The results

Thanks to an effective communication strategy, the campaign achieved strong visibility in both cultural and mainstream press, with notable coverage in Sudinfo, BX1, La DH, La Libre, and L’Avenir.

The results speak for themselves: higher attendance and sustained media interest. This initiative reflects the values of Erratum Fashion, the Belgian fashion brand founded by Siré Kaba, which champions ethical creation and intercultural dialogue.