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Turismo

Turismo

Client

Turismo

Sector

Companies, Tansport & Mobility

Category

Public relations

Start of the collaboration

August 2025

Website

View the client site
Turismo, the Airbnb of the car industry

Turismo, a Luxembourg-based startup founded by Angel Fievez, is shaking up the automotive market with its fully digital subscription model. The platform provides easy access to a vehicle, without the constraints of buying or financing, offering a completely digital alternative to car ownership.

Communication strategy and results

The agency was tasked with increasing Turismo’s visibility in Belgium, promoting its community fundraising, and positioning its CEO as a spokesperson for a new mobility model.

Thanks to a targeted campaign, Turismo gained extensive media coverage, appearing in outlets such as Sudinfo, Trends-Tendances, and Forbes Belgium. This heightened visibility established Turismo as an innovative player in the Belgian market while strongly promoting its fundraising efforts.

With over €20 million raised and a community of thousands of investors, Turismo is moving closer to its ambition of becoming the Airbnb of the car industry, embodying the motto “change cars like you change shirts” and offering flexible subscriptions tailored to the seasons.

A few PR results

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Lien Trends-Tendances
Turismo veut devenir le Netflix de la voiture
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Lien SoSoir
Changer de voiture comme de série Netflix : le pari fou de T…
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Lien Forbes Belgique
Angel Fievez (Turismo) : « Notre ambition ? Toutes les voitu…
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Lien La DH
Envie d'un SUV en hiver et d'un cabriolet l'été ? Turismo, …
Team photo
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