Yoroshe is a pioneering trichology start-up founded in 2021 by Aude Mirerekano. Specializing in scalp care, Yoroshe offers treatments tailored to all hair types, combining medical expertise, natural solutions, and a holistic approach. In 2024, the company reached a new milestone with the opening of a unique space in Europe located in Rhode-Saint-Genèse, in collaboration with Dr. Bisanga, a specialist in hair transplantation. This project has attracted a growing clientele both in Belgium and internationally.

Aude also advocates for the recognition of trichology, the science of hair, as a public health issue, which is currently not acknowledged in Belgium. On a daily basis, she works to advance hair education and awareness.

As part of our "24h Entrepreneuses" initiative, we organized a public relations campaign to highlight the entrepreneur and her project.