At just 27 years old, Belgian rapper Youssef Swatt’s already has over 10 years of experience in the music industry. After releasing three albums, leading numerous songwriting workshops, performing at TEDx Brussels, and touring concerts across all French-speaking countries, the rapper won Season 3 of the Netflix series Nouvelle École in July 2024. Since 2020, we have been working on boost his media visibility.

In 2022, we managed the promotion of his third album, Pour que les étoiles brillent. Even then, most Belgian media gave strong visibility to the artist many consider the heir of “old-school” rap.

In 2024, with his victory on Nouvelle École, the young rapper’s career took a major turn. We handled the media coverage of this exceptional win, and one thing is certain : the results were mind-blowing ! Nearly every Belgian media outlet covered it — over 100 media mentions in less than 48 hours, an unprecedented achievement in 95’s history.

In February 2025, Youssef released a new EP titled Chute Libre, for which we managed the promotion across Belgian media. Once again, the results were impressive, including a feature on RTBF’s evening news, cover by Larsen, and interviews in Le Soir, Moustique, La Libre, LN24, BX1, L'Avenir, Sudinfo, Notélé, Tarmac, La Première, La DH, BEL RTL, Fun Radio, and more.