Afro Bowl is a new kind of restaurant chain in Brussels : street food inspired by African cuisine — a first in Belgium ! After the success of their first opening in Ganshoren, the young founders inaugurated a second location in the Docks Bruxsel shopping center.

Our story with Afro Bowl began with a consulting session — a meeting during which, after analyzing the communication around a project, we provide insights and suggest various improvement strategies. This meeting led to a public relations campaign to cover the opening of their second restaurant in the media, and we took the opportunity to showcase their innovative concept, born from a love of cooking and a desire to introduce typical dishes from various African countries. Several journalists even visited the restaurant to discover the venue and try their food !

For this campaign, we secured 10 great media placements, including BX1, 7sur7, Paris Match, So Soir, Elle, and Flair.