The project in a few words

Artcrush is a contemporary art gallery and creative agency based in Brussels, specializing in digital campaigns.

In the summer of 2025, Artcrush called upon Nonante Cinq to highlight its collaboration with BIC. Together, they organized a creativity contest for schools dedicated to Belgian schoolchildren. The challenge: "Imagine a giraffe or a hippopotamus that dreams of your city." The children responded with a true festival of colours and imagination. Among the hundreds of creations received, six young talents aged 7 to 11 were selected. Their drawings were also showcased on 750 digital panels and they contributed to a giant mural located in Brussels.

Nonante Cinq highlighted this initiative in the media, inviting journalists to come discover the creation live. Several media outlets attended the event, including RTBF and the children's news program, Niouzz, as well as the newspaper La Capitale and the radio station BXFM.