Black & White Burger is the burger phenomenon created by Ibraguim Tsetchoev, better known as Ibra TV, and his partner Djam : famous YouTubers with over 7.5 million followers on social media ! Their goal is to craft unique burgers and offer a distinctive taste and visual experience to burger lovers.

To raise awareness about the chain’s arrival in Belgium, we launched a public relations campaign that continued with each new opening : Brussels, Liège, Antwerp, Charleroi. But that’s not all — we also highlighted the brand’s collaboration with chef Arnaud Delvenne and generated buzz around a chain innovation : the launch of the first burger payable in cryptocurrency ! This effort delivered impressive results both locally and nationally !