Based in the province of Luxembourg, ExoHub is a company specializing in the distribution and support for the use of exoskeletons. Founded by Corentin Deudon, the mission of ExoHub is to make these innovative solutions accessible in order to reduce the strain of work and prevent musculoskeletal disorders (MSDs). While 80% of Belgian workers report having suffered from an MSD, ExoHub is committed to transforming this reality.

To legitimise ExoHub's approach with professionals and the general public, we developed a bespoke press relations strategy. The objective was to raise awareness of this technology, which is still relatively uncommon in Belgium.

Through precise media targeting and the creation of tailored content, we successfully achieved 15 significant media mentions, including titles such as L'Avenir, La DH, La Capitale (Sudinfo), Forbes, HR Square, Vivacité and Antipode.