The Degroof Petercam Foundation launched an unprecedented quadrilingual public consultation on parenting.

Its goal ? To unite people in order to find concrete solutions to reconcile parenting and professional life. This is a major issue in Belgium, which ranks among the top three countries with the highest rates of parental burnout, according to an international study conducted across 42 countries.

To highlight this initiative, we launched a public relations campaign that included some paid media results.