Goalball is a team ball sport (3 vs. 3) designed for visually impaired players. A Paralympic discipline since 1988, the goal is to score by rolling the ball into the opposing team’s net, while defenders attempt to block it using their bodies. The ball contains bells to help players locate it by sound, and the goals span the entire width of the court.

We were contacted by the Brussels-based club “Ha. Vi. 2 Bruxelles,” which has been active for over 50 years, to support communications around the European Cup taking place in the capital. In addition to a public relations campaign, we carried out a series of consultancy and coaching assignments.