IHPO is the discount wholesaler of large household appliances from major brands. Its motto? To focus entirely on the budget, offering some of the lowest prices on the market, in warehouses storing the appliances in bulk. Launched in 1988, the brand is an institution in the Brussels region, but also in Wallonia. 

We launched a public relations campaign to cover the opening of the 15th sales outlet in Herstal. For the occasion, we targeted both local and specialised media. A lovely collaboration, which resulted in 16 outcomes in 11 different media outlets, including Sudinfo, La Libre, RetailDetail, Trends-Tendances, CCI Mag, etc.