Mathis Poutot, a rising Franco-Belgian cross-country skier, aims to represent Belgium at the 2026 Winter Olympics in Milan-Cortina. In this context, he has turned to us to boost his media visibility, with the goal of establishing his name in the Belgian sports scene and attracting partners and sponsors essential to his career.

The campaign achieved extensive media coverage across both Wallonia (Sudinfo, Le Soir, L’Avenir, 7sur7, NRJ) and Flanders (Gazet van Antwerpen, Het Nieuwsblad, Het Belang van Limburg). This widespread exposure gave Mathis the opportunity to develop his personal branding and become the face of Belgian cross-country skiing.