The MUMONS, University of Mons museum, positions itself as a bridge between research and the general public. With the inauguration of the exhibition 'Electric!' on 28 August 2025, the museum embarks on an immersive adventure that explores the history of electricity and its contemporary challenges. The exhibition is structured around six thematic sequences, offering an interactive journey through innovative devices.

To ensure the visibility of the exhibition, we have developed a targeted communication strategy, particularly highlighting its immersive nature in a press relations campaign. This approach resulted in a wide media coverage of the event, including a cover of Max magazine featuring Alice On The Roof, which amplified its reach.

The campaign generated 25 results in print media, on radio and television, ensuring a great visibility for the event. This exhibition not only attracted media attention but also allowed MUMONS to position itself as a key player in the dissemination of scientific and cultural knowledge.