My American Shop is Belgium’s number one American online grocery store !
Founded in 2017, this fast-growing scale-up operates in the eCommerce sector, offering over 2,000 products: the “best of the best” from around the world, with a focus on American and Asian goods.

At the helm is Antoine Libois, just 23 years old, yet with a track record worthy of someone twice his age. He now leads a team of 50 employees, has surpassed 200,000 customers, and generated €10 million in revenue in 2023.

We worked with Antoine to highlight his exceptional journey and fast rise through a powerful public relations campaign. The results? Not only did L’Echo feature him on its cover along with a full article, but the campaign also led to over 20 press features, including Trends-Tendances, La Meuse, La Nouvelle Gazette, La Capitale, Digimedia, RetailDetail, and many more.