The Plateforme Prévention Sida is a French-speaking Belgian association working on the prevention of HIV/AIDS and other Sexually Transmitted Infections (STIs) in Wallonia and Brussels. It is responsible for creating, producing, and distributing prevention tools and campaigns focused on sexually transmitted infections and HIV.

Our work with the platform took place in two phases. First, we conducted a comprehensive audit of its communication channels (social media and website) to guide them on best practices and provide new communication ideas. In a second phase, we created a 360° campaign for World AIDS Day.

To support the Plateforme in its communication efforts, we performed a digital audit. Our mission was to provide a full overview of their communication channels. We conducted an in-depth analysis of their social media, website, editorial content, visual communication, moderation, and more. We then made concrete recommendations (creative ideas, benchmarking, communication plan, posting times and frequency, website optimization, presence on other platforms).

Next, we led a 360° campaign for World AIDS Day. We developed the campaign concept and its visual adaptations, as well as a digital strategy for the campaign, produced a radio spot, and set up partnerships with influencers. The key elements were vibrant colors and realistic scenarios aimed at raising public awareness.