At just 25 years old, Rani Chamas has quickly established himself as one of the most influential physiotherapists in Belgium. Originally from Liège, he has managed to attract attention through his videos on social media, showcasing his expertise in manual therapy. As former physio for the national karate team, he has developed an approach that combines science, pedagogy, and human care.

Rani Chamas approached Nonante Cinq to structure his personal branding and enhance the visibility of his WorKin project, designed to combat pain related to sedentary work. The objective was clear: to position him as the go-to expert in the media. Thanks to a targeted campaign, he benefited from interviews and columns on radio stations such as Tipik, Radio Contact, and Fun Radio, as well as articles in the print media.

This campaign has borne fruit, enhancing the credibility and notoriety of Rani Chamas on a national scale. Today, he is considered a reference in his field, and the media regularly turn to him when seeking the opinion of a physiotherapist.