To announce its new logo and the rebranding of their mobile app and website, RTL Info called on our services to create a creative advertising campaign.

RTL Info had to communicate not only about its new logo, the rebranding of their website and new app, but also about new features and the makeover of their studio. Our mission? To find a creative angle to communicate all these points within a single campaign.

To address the various updates in this rebranding, we took different negative comments from internet users about these points and used them to promote RTL Info’s new features while responding to public expectations. Each negative comment became an opportunity to highlight the improvements:

• New logo
• New studio 
• New App
• Rebranding of the website
• "Alertez-nous" button
• Sound ID