Faced with a cascade of festival cancellations, the public had to reinvent the way they consume culture. With one foot in advertising and the other in the music world, it was important for us as an agency to provide an innovative solution by creating a completely new concept : the first-ever 100% digital festival, streamed on 10 different platforms, on June 21, 2021.

Just like a real festival, each platform acted as a stage. We curated tailor-made content, such as concerts on the Facebook, Instagram, and YouTube stages, a dance contest on TikTok, a conference on LinkedIn, an exhibition on Pinterest, and more.

At a time like this, giving visibility to our local artists while supporting an important cause was essential ! Within just a few days, nearly 28 Belgian artists answered the call to support the Red Cross, including Loïc Nottet, Alice on the Roof, Daddy K, Todiefor, Konoba, Glauque, and YellowStraps.

1. +4000 Followers
2. +175000 views on social media
3. +250000 Followers on Facebook
4. +418000 Followers on Youtube
5. +250000 Followers using the filter Swipe Up
6. +35000 Followers on Instagram