A former radio host and pop-culture figure, Vinz Kanté has made a radical shift to become one of the rising voices in the ecological transition. In 2021, following the pandemic, he decided to turn the page on his radio career and his environmentally harmful habits to launch LIMIT, a YouTube channel focused on ecological and social issues. Today, he unveils 'Reprendre le contrôle', a personal and well-documented 224-page essay.

Vinz turned to our agency to launch and publicise the release of his book, with a dual objective: establishing his positioning as a committed author and reaching a wide audience in Belgium. The challenge was also to strengthen his profile as a key reference in the French-speaking media landscape on issues of ecology, eco-anxiety, and transition. We planned a targeted communication campaign that highlighted his reflections on overconsumption, energy models, and the accessibility of ecological action.

The campaign benefited from broad visibility, supported by media such as On n’est pas des Pigeons (RTBF), BX1, Tarmac, Fun Radio, and NRJ. In short: a widely covered launch, an author’s message fully embodied, and a positioning strengthened as one of Belgium’s emerging essential voices in ecology.