Every quarter, the CIM publishes the audience figures for each radio station available in Belgium. These figures are important because they reveal which stations are the most listened to and popular, allowing advertisers to adjust their strategies accordingly.
Moreover, tracking the evolution of these figures from quarter to quarter helps identify potential shifts in the ranking of Belgian radio stations, showing which ones are gaining popularity and increasing their market shares. Here are the figures for the latest period May - August 2026, published on Friday 16 October 2026:
- Nostalgie (NGROUP) takes first place with a 16.51% market share.
- Radio Contact (RTL) comes in second with 15.19%.
- VivaCité (RTBF) holds third place with 12.47%.
- Bel RTL (RTL) with 9.88%
- Classic 21 (RTBF) with 9.06%
- La Première (RTBF) with 6.36%
- NRJ (NGroup) with 4.33%
- Tipik (RTBF) with 3.96%
- Fun Radio (MAJA) with 2.42%
To access the full data, feel free to visit this CIM page.
- Radio 2 (VRT) dominates with a 23.51% market share.
- Qmusic (DPG) ranks second with 14.30%.
- JOE (DPG) takes third place with 11.34%.
- Radio 1 (VRT) with 8.27%
- Studio Brussel (VRT) with 7.72%
- Nostalgie (MEDIAHUIS) with 5.90%
- MNM (VRT) with 5.51%
The remaining market share is divided among smaller stations, such as Willy (DPG) (2.00%) or Klara (VRT) (1.97%). For more details, feel free to consult the full CIM data regarding Belgian radio stations available in Flanders.
As an advertiser or a company looking to communicate and broadcast its messages via radio, knowing these figures is always valuable. As mentioned earlier, this allows you to identify which station generates the most audience, as well as to monitor how the rankings evolve from quarter to quarter.
📩 To conclude, if you have a project or wish to build a communication strategy, don’t hesitate to contact us. We will get back to you quickly to discuss how Nonante Cinq can assist you.
