Every quarter, the CIM publishes the audience figures for each radio station available in Belgium. These figures are important because they reveal which stations are the most listened to and popular, allowing advertisers to adjust their strategies accordingly.
Moreover, tracking the evolution of these figures from quarter to quarter helps identify potential shifts in the ranking of Belgian radio stations, showing which ones are gaining popularity and increasing their market shares. Here are the figures for the latest quarter (September–December 2024), published at the beginning of 2025 :
- Nostalgie leads the way with a 17,48 % market share.
- Radio Contact comes in second with 13,53 %.
- Vivacité closely behind with 13,08 %.
- Classic 21 with 10,32 %
- Bel RTL with 9,99 %
- La Première with 6,15 %
- NRJ with 4,37 %
- Tipik with 4,11 %
- Fun Radio with 2,81 %
To access the full data, feel free to visit this CIM page.
- Radio 2 (VRT) dominates with a 25.08% market share.
- Qmusic ranks second with 13.70%.
- Joe takes third place with 12.34%.
- Studio Brussel (VRT) with 8.22%
- Radio 1 (VRT) with 7.03%
- MNM (VRT) with 6.36%
- Nostalgie (NL) with 4.59%
The remaining market share is divided among smaller stations. For more details, feel free to consult the full data from CIM regarding Belgian radio stations available in Flanders.
As an advertiser or a company looking to communicate and broadcast its messages via radio, knowing these figures is always valuable. As mentioned earlier, this allows you to identify which station generates the most audience, as well as to monitor how the rankings evolve from quarter to quarter.
📩 To conclude, if you have a project or wish to build a communication strategy, don’t hesitate to contact us. We will get back to you quickly to discuss how Nonante Cinq can assist you.
