To promote this iconic monument to a younger audience, we supported the Atomium with an influencer campaign. From the historical site visits and temporary exhibitions to the restaurant and various activities offered, we reached out to dozens of influencers to create diverse content aimed at engaging a broad audience.

Several of them created viral content across their social networks following their visit to the Atomium. Among the guests were personalities such as Vidal Alexe, Tim on the Gram, Laure Fornier, and Nico En Vrai. Overall, this campaign amassed over 1.5 million views in just a few days.