Easyllabus is a free audio-based learning app that helps students revise their courses and succeed in their exams at universities and colleges in French-speaking Belgium. The app offers educational audio content and also allows users to create and share their own learning audios.

After making a splash on podcast platforms, Easyllabus took a major step forward by launching its mobile app. To promote this new release, we rolled out a national PR campaign to give the app a real boost.

The results ? Nearly 3,500 new sign-ups and a 20% increase in audio capsule listens. The campaign led to a report aired during the RTL Info news broadcast, along with articles in various media outlets including L'Écho, Trends-Tendances, L’Avenir, RTBF, La Libre Belgique, La Capitale, La Première, Vivacité, Arabel, Moustique, Guido, and more.