Originating from Louvain-la-Neuve, Fat Cat is a musical group that is gradually making its mark on the Belgian music scene with a distinctive universe blending indie rock and contemporary melodic pop. Composed of four members, Antoine, Simon, Thomas, and Augustin, the quartet develops an elegant and accessible sound identity, capable of appealing to both indie audiences and the general public.

Fat Cat entrusted us with the promotion of their new album U, as well as the two singles released prior to the project. The goal was to maximise their media exposure at the key moment of the release, to support radio airplay, and to strengthen their presence with Belgian cultural media. The campaign far exceeded expectations: the tracks entered the playlist of the main radios in the country (JAM, Tipik, Classic 21, and Nostalgie), providing strong national visibility. In parallel, the group benefited from numerous radio interviews and significant coverage in print media, confirming Fat Cat's positioning as a key player in the emerging Belgian pop rock scene.