To promote the Fresh Paint street art project, organized in the city of Ottignies-Louvain-la-Neuve, we implemented a 360° strategy highlighting both the city and the various artists involved in the project.

Among our tasks :

• PR campaigns (targeting local & regional media)
• Digital communication plan (Facebook & Instagram)
• Audiovisual production (3 videos + photo shoot)
• Website design and development

First, we launched a public relations campaign. The result? A vibrant mix of coverage across local, national, and specialized media. Beyond the mural designs, we also communicated about the press conference, the exhibition showcasing the project, the closing event, and the artists themselves.

Throughout the three phases of the Fresh Paint project, the graffiti artists’ murals brightened the walls of the municipality—and gave life to a true digital museum through the @freshpaintolln social media accounts. During these phases, we supported the digital communication, creating over 100 posts that reached more than 250,000 people.

Throughout the entire Fresh Paint project, photographers and filmmakers took turns capturing the murals. From the different stages of each artwork to the final results, including the artists in action, the photos and videos allowed curious viewers to appreciate the work accomplished… before visiting the site in person!

To centralize all practical information about the project, we created a website for the Fresh Paint initiative. It includes an introduction to the project, the artists, the partners, and a gallery — everything needed to help all participants and curious visitors easily find their way around.