Super-zen a un crédo : "La technologie, sans stress". La société s'est donné pour mission d'accompagner les seniors, notamment, dans leur apprentissage numérique (que ce soit sur smartphone, tablette, ordinateur, application ou plus globalement à propos de la sécurité en ligne), avec bienveillance et patience.
Pour mettre en avant ce nouveau projet, nous nous sommes occupés de la création de l'identité visuelle de Super-zen.

Super-zen has a motto: “Technology, stress-free.” The company’s mission is to support seniors, in particular, in their digital learning (whether on smartphones, tablets, computers, apps, or more broadly about online security), with kindness and patience.

To promote this new project, we took care of creating Super-zen’s visual identity.

To represent the technology sector, often seen as cold, impersonal, and sometimes intimidating to an older audience, while blending in a sense of trust and kindness, which are essential for this target group.

We thought about and built a visual balance between technology and humanity, both in the logo and the overall visual identity.

• The technological aspect is represented by the three pixels in the logo and graphic identity—highly recognizable elements that embody the brand’s tech side without resorting to clichés.
• A font with a certain personality and simplicity in its curves, which helps convey a sense of trust and kindness—core values that will connect the brand with its clients.
• A green color palette that recalls the technological aspect while maintaining a warm atmosphere, the perfect balance to embody Super-zen’s values.

Altogether, this creates a welcoming, non-judgmental technological universe that will help the target audience feel kindly supported in their daily digital lives.