The young IT company formerly known as "OD Consulting" has decided to change its name : from now on, it will be called "Tido." This important change required a complete graphic redesign !

We therefore created a new brand identity that meets the client’s needs, addressing two main challenges : a recognizable identity and one that stands out from the competition.

We chose to represent the technology sector subtly by using the "slash" and opting for green, a symbolic color in the IT world that is much less common than blue. Beyond the logo, the entire brand identity reflects this universe through a geometric design that echoes the assemblies of electronic components found in smartphones, computers, and more.

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