Founded in Quebec 50 years ago, EntreChefs SMEs established itself in Belgium 18 years ago, but has remained discreet until now. With 200 member leaders spread across 24 clubs throughout Wallonia, the organisation generates over 3 billion euros in revenue and employs 14,000 people. Its goal: to create a space of trust for entrepreneurs, away from the usual conventions of networking.

To enhance its visibility, EntreChefs SMEs called upon our agency to communicate differently than through traditional word-of-mouth. We targeted economic media, incorporating testimonials from members to illustrate the strength of the collective. This approach enabled us to achieve media coverage in national publications such as L'Echo and La Libre, while capitalising on local club meetings to strengthen visibility.